Privacy Policy

1. Who We Are

The Lullaby Nest ("we", "us", "our") operates the website thelullabynest.co.uk. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy-related queries, please contact us at: [email protected]

2. What Data We Collect

We may collect and process the following personal data:

• Identity data: name, username or similar identifier
• Contact data: email address, telephone number, billing and delivery address
• Transaction data: details about payments and products you have purchased
• Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system and platform
• Usage data: information about how you use our website and products
• Marketing data: your preferences in receiving marketing from us

3. How We Collect Your Data

We collect data through:

• Direct interactions — when you place an order, fill in a contact form, or subscribe to our newsletter
• Automated technologies — cookies, server logs, and similar technologies when you browse our site
• Third parties — analytics providers (Google Analytics), advertising networks (Google Ads), and payment processors

4. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders, including sending order confirmations and delivery updates
• Manage your account and respond to enquiries
• Send marketing communications where you have opted in
• Improve our website and services through analytics
• Comply with legal obligations
• Serve relevant advertisements via Google Ads and Google Shopping

5. Cookies

Our website uses cookies to distinguish you from other users and to improve your experience. We use the following types of cookies:

• Strictly necessary cookies: required for the website to function and cannot be switched off
• Analytics cookies: allow us to count visits and traffic sources (e.g. Google Analytics)
• Advertising cookies: used to make advertising more relevant to you (e.g. Google Ads remarketing)

You can control and/or delete cookies at any time via your browser settings. Please note that disabling cookies may affect the functionality of our website.

6. Third-Party Services

We use the following third-party services which may process your data:

• Google Analytics — website traffic analysis. Google Privacy Policy
• Google Ads — advertising and remarketing. Google Privacy Policy
• Payment processors — your payment card details are processed securely by our payment provider and are never stored by us

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Order data is typically retained for 7 years in accordance with UK tax law.

8. Your Rights

Under UK GDPR, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request erasure of your data ("right to be forgotten")
• Object to processing of your data
• Request restriction of processing
• Request transfer of your data (data portability)
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.